VALENTINE'S DAY: THE ANNUAL DISASTER
- Inna Zusman

- Feb 13
- 4 min read
Valentine's Day is next week, and honestly? I'm already bracing myself.
My calendar is filling up with emergency couple sessions. Different couples, same fights, year after year.
Let me tell you what I see in my therapy office every February - and why this keeps happening.
The Restaurant Disaster
She's sitting across from me, arms crossed, clearly upset.
"I was expecting a gift, a surprise. Something special for Valentine's Day."
He looks confused. "What do you need? Just tell me, I'll do everything!"
"Everything? You did NOTHING! I wanted a nice restaurant - and you took me to some burger place!"
"But honey, I didn't know! I love that restaurant, they have amazing burgers—"
"You don't love me. You don't even know what I want. You don't think about me at all."
Pause.
He's bewildered. She's hurt. Neither understands what just happened.
The $2,000 Coat
Another couple, different week.
"I really wanted a hat," she tells me. "It's freezing. I was looking at hats everywhere - I put them in shopping carts at every store, I talked about how cold I was..."
"So what happened?"
"This asshole gave me a $2,000 down jacket! I don't need a jacket! I needed a HAT!"
He jumps in, defensive: "But last year on Valentine's Day you said you wanted to stay warm when we go hiking! I REMEMBERED! I bought you the best jacket I could find!"
"That was last year! Why didn't you ask me what I want THIS year?"
Two thousand dollars. He remembered something from a year ago. He tried.
Still completely wrong.
The Desert Trip
Third couple.
"Why did you take me to the desert?" she demands. "I wanted the ocean!"
"I wanted to surprise you! I thought you'd like to see something new—"
"But I told you I wanted the beach!"
He planned everything. Paid for everything. Tried to be romantic.
Total fail.
What's Really Going On
So what the hell is happening here?
Here's the pattern I see: Russian-speaking women, Middle Eastern women, women from traditional cultures - they're all waiting for the same thing.
They want him to just KNOW.
They have this fairy tale in their heads. The prince understands the princess without words. He has a crystal ball. He just knows what she needs.
So instead of saying "Listen, I want this specific gift" or sending him a wishlist or telling him which restaurant - she waits.
She wants to be the princess. She wants the miracle - he shows up on a white horse and does exactly what she wants.
But that's not how it works. These are girlish dreams.
From His Side
And from the man's side?
Female psychology - what she wants, what she needs - it all seems so complicated. He gets scared. He tries, but he can't figure out exactly what she wants.
Every time he buys something and it's wrong, every time she's disappointed - he starts to panic. He gets angry. He gets frustrated.
And eventually? He just stops trying altogether.
Because nothing he does creates the reaction he was hoping for.
So he protects himself. He thinks: "All these Russian women, all these Middle Eastern women - they just want jewelry and designer bags. Nothing's ever good enough."
And the cycle continues.
The Deeper Truth
But here's what most people don't understand - there's something much deeper going on.
For women from Eastern European cultures, from Middle Eastern cultures, from traditional backgrounds - this pattern goes back centuries.
In the old world, if a husband decided to leave, the woman walked away with only what was ON her. Her jewelry. Her clothes. That's it.
That's why women in these cultures wear so much gold. It's not vanity. It's insurance.
Everything on her body is everything she owns if things go wrong.
So when a man gives expensive gifts - jewelry, designer items, nice things - subconsciously, he's saying: "I'm investing in you. You're safe with me. I won't leave you."
And when the gift is wrong? It triggers something ancient: "If he doesn't know me, if he doesn't invest in me - am I actually safe?"
This feeling of safety is EVERYTHING for a woman. It's what allows her to relax, to open up, to be sexual, to be vulnerable.
No safety? Nothing works.
Many women from these cultures don't even know another way to feel safe. If he's not investing, not spending, not showing it through gifts - how else does she know she's secure?
So What Do You Do?
Alright, here are my conclusions.
For women:
I know this is hard. Really hard.
Try to listen to yourself. What do you actually want? What's important to you? What do you need for Valentine's Day?
And then - gather your courage and SAY IT to your man.
If you can't say it out loud, write it down. Make a wishlist. Send him links to restaurants. Tell him: "Look, this is really important to me. Even if it costs more money, even if the service isn't perfect - I need to feel your love on this day."
For men:
Try to understand how important this is for her. It's not about being materialistic. It's about feeling safe.
You're a protector, right? You feel good when she feels protected.
So give her that feeling.
Listen to what she needs. ASK her directly. If she's shy about it, give her options: "Do you want this restaurant or that one? This gift or that gift? I really want you to be happy. You're my favorite person, you're my girl."
And I promise you - she'll open up. You'll have a wonderful day.
Maybe she'll even say: "You know what? That place is always crowded. Let's just stay home and make it special here."
And that can be perfect too.
Bottom Line
I really believe that when we hear each other, when we understand each other - love grows.
That's the whole point.
If you're stuck in this pattern every year and need help figuring it out, I work with cross-cultural couples online. Free 15-minute consultation to see if we're a good fit.
You can book here: [link]
Happy Valentine's Day. You've got this.
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